Top 5 Beauty Retail iOS Apps in Latin America Q4 2021

In Q4 2021, the top beauty retail apps in Latin America exhibited diverse trends in downloads and user engagement. Here's a closer look at the performance metrics for O Boticário, Época Cosméticos: Loja Online, Beleza na Web - Cosméticos, Natura (Oficial), and SEPHORA: Maquiagem e Perfumes.

O Boticário saw its weekly downloads peak at approximately 26.8K during the week of November 22, while its active users rose steadily, reaching a high of around 122.7K in the same week before dropping to about 77.1K by the end of December.

Época Cosméticos: Loja Online experienced a notable increase in weekly downloads, peaking at about 20.1K in the week of November 22. Active users for the app also saw a peak during the same period, with approximately 47.2K users.

Beleza na Web - Cosméticos had a significant spike in weekly downloads, reaching nearly 26.1K in the week of November 22. The app's active users trended upwards as well, peaking at around 57.0K during the same week.

Natura (Oficial) showed consistent weekly downloads, peaking at approximately 13.3K in the week of November 22. Active users also increased, reaching a high of around 48.4K in the same week.

SEPHORA: Maquiagem e Perfumes saw its weekly downloads peak at about 10.8K in the week of November 22. Active users continued to grow, peaking at approximately 29.7K during the same period.

These insights are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.